Hustle and Hip-Hop go hand in hand, and both have come to define the culture in the music industry. I have always seen Hip-Hop as being more than the music itself — it's a lifestyle. It pushes people to hustle and grind to achieve success. Norway-based Filipino rapper Kenneth Brian covers this hustle on his latest track featuring September August called "Do It All" released on March 19th.

Kenneth Brian Nuñez Johnsen, who goes by his artist name Kenneth Brian, was born in Pampanga, Philippines before eventually moving to Tromsø, Norway. His bi-racial background has allowed him to tap into his roots for creativity and reach a wider audience in both countries. Some of his earlier releases have been on rotation in both Filipino and Norwegian radio stations.

"Do It All" certainly lives up to its title. It's a song about doing everything in the name of ambition. To paint a picture, Kenneth Brian's voice and delivery are comparable to someone like Logic, only much more relaxed and chilled. Together with September August on the hook, this delivers the perfect anthem for those who are all about the hustle.

The production of this track came easily for both artists. It was written in less than a day and recorded in the studio when the creative energy from both artists was at its peak. This is the first track from Kenneth Brian to feature another artist, while also a new experience for September August who usually writes his lyrics in Norwegian.

Kenneth Brian is surely someone to watch in the Global Filipino movement. After receiving mad attention for his "Freestyle Friday" series on his Instagram, it's safe to say he's only getting started. He mentions that he has an EP on the way as well as more video content for his audience to enjoy. Make sure to follow him on socials to hear more about this artist on the rise!

About The Author

Trevor has an innate ability to truly relate to a piece of music and gain an empathic understanding of an artist's psyche. As a writer, this has allowed him to give readers a wonderful insight into various artists across many genres. Trevor Sederiosa, also known as TREV, wears many hats — he's a rapper, songwriter, and publicist among many titles. At 19 years old, he is an individual to watch in the music realm.